A brand designed from the ground up, starting with a logo and evolving into a decided market. Logo, brand identity, and advertisement were created based on the researched market and competitors. The research around the chosen market was used to create a logo and identity that competed with existing brands, as well as attract the same audience through careful typeface, color, and format selection.
Advertisement is 1920px x 1080px, designed in Adobe Aftereffects.
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