PSAid 3rd Place GIF Entry
Winning 3rd place in the 2023 PSAid GIF Contest, the goal was to share the message of cash being better than specific goods in the case of international disasters. The GIF format was chosen for versatility in ad space usage, with bright colors and simple iconography utilized in grabbing attention with small, meaningful movements.
1080px x 1080px gif animation, designed in Adobe AfterEffects.
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